As part of a student recruitment drive, the University of Cambridge contracted JM Creative to make a series of inspirational short films. The aim of the process was to ignite the interest and motivate students and schools who would normally shy away from applying to Cambridge. The ‘Education is…’ film relates to the power of education and what makes Cambridge special; namely its threshold to entry is merit- not wealth or birth.
Tony Lakin, JM Creative’s Creative Director, said “The work we’ve undertaken for the University of Cambridge not only looks beautiful but I believe it will also prove an extremely effective tool in attracting students from state schools. We hope to work with a number of universities on their future recruitment initiatives.”