Literacy / Numeracy
If You Help Me Read
A series of commercials commissioned by The Basic Skills Agency on behalf of the Welsh Assembly Government as part of the promotion campaign to support the National Basic Skills Strategy for Wales.
This advert encourages parents and carers to read to their children.
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The Games - Numeracy
The aim of this campaign was to improve literacy and numeracy among teenagers (9-14). This commercial demonstrates that numbers are not boring but good fun.
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When I Grow Up
This campaign was aimed at encouraging the brushing up of basic skills in adults with a relevant call to action. We follow a journey from basic skill neglect in childhood transitioning to positive learning and re-learning in later life.
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1-2-3 (For a Very Good Reason)
This commercial encourages adults of all ages to revisit their numeracy skills for a whole host of very good reasons.
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1-2-3 (Car / Stage / Sleep)
This ad highlights the importance of parents interacting with their children through the use of numbers.
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