Think Differently

'Think Differently' is a new creative master class for promo makers run by John Morgan and Tony Lakin. The aim of the course is to prove to producers that there is more than one way to sell a programme. The course is a mixture of both group sessions and one to one tuition. After two intensive days they will return to work revitalised and thinking differently.

Think Differently Course Outline

Day One
  • Introduction
  • Understanding your audience
  • Creating the Concept
  • Copy writing
  • Graphics within promos
  • Working with an Editor
  • Producing voice over
  • The 10/30/60 seconder
 Day Two
  • Lateral Thinking
  • The Campaign
  • Promos only using Programme Material
  • Promos not using Programme Material
  • Use of audio
  • Great Promo, No Budget
  • Make 'em Laugh