Rugby – The Adverts

In 1990’s BBC Wales under the creative direction of JM Creative’s Managing Director John Morgan, embarked on a new and unique approach to the promotion of its television rugby coverage.  This style of advertising has been recognised at creative festivals all over the world. Key characteristics of these adverts otherwise known as trailers or promos include direct or indirect support of welsh rugby, the use of humour, the use of music and perhaps most importantly an undertaking of how important rugby is to the people of Wales.